About Lucid Credit

Meet the experts dedicated to transforming your business success through strategic consulting and proven methodologies.

Our Story

Founded in 2009, Lucid Credit emerged from a simple yet powerful vision: to empower small and medium-sized businesses across the United Kingdom with the strategic insights and financial expertise typically reserved for large corporations.

Our journey began when our founder, recognizing the gap between ambitious business owners and accessible expert guidance, assembled a team of seasoned professionals from diverse industries including finance, operations, strategy, and technology.

Today, we stand as one of the UK's most trusted business consulting firms, having guided over 500 businesses through challenges, growth phases, and strategic transformations.

2009 2015 2020 2024

Our Mission

To democratize access to world-class business consulting by providing small and medium-sized enterprises with the strategic insights, financial expertise, and operational guidance they need to achieve sustainable growth and competitive advantage in the modern marketplace.

Our Vision

To become the most trusted partner for UK businesses seeking transformation, recognized for our ability to turn strategic vision into measurable results while fostering a thriving ecosystem of successful, sustainable enterprises across all industries.

Our Expert Team

Meet the professionals who bring decades of combined experience to every client engagement.

James Mitchell

Senior Partner & Founder

With over 20 years in strategic consulting, James leads our team with expertise in business transformation and growth strategy. Former McKinsey consultant with an MBA from London Business School.

MBA, LBS CPA 20+ Years

Sarah Williams

Financial Advisory Director

Sarah specializes in financial planning and risk management for small businesses. Her expertise includes cash flow optimization, funding strategies, and financial restructuring with 15 years of experience.

ACCA CFA 15+ Years

David Chen

Operations & Technology Consultant

David brings operational excellence and digital transformation expertise to our clients. His background includes process optimization, technology implementation, and change management across various industries.

MBA, Oxford Six Sigma 12+ Years

Emma Thompson

Marketing & Growth Strategist

Emma leads our marketing and growth initiatives, helping clients develop comprehensive marketing strategies and customer acquisition systems. Former head of marketing at several successful UK startups.

MSc Marketing CIM 10+ Years

Our Core Values

The principles that guide every client interaction and business decision.

Integrity

We maintain the highest ethical standards in all our interactions, providing honest assessments and transparent recommendations.

Excellence

We strive for excellence in every aspect of our service delivery, continuously improving our methodologies and expertise.

Innovation

We embrace innovative thinking and cutting-edge methodologies to solve complex business challenges effectively.

Partnership

We view every client relationship as a long-term partnership, committed to their ongoing success and growth.